By Julie Tomascik
Editor
Viewers who are watching the Hallmark Channel’s Countdown to Christmas shows will also see ads promoting beef.
The checkoff-funded Beef. It’s What’s For Dinner. ads are returning for the second year to broadcast TV to remind consumers across the country that beef is a protein to serve on holiday menus.
The six TV holiday ads include:
- A Gift to Remember: This year, give your family a gift they’ll remember and something they’ll ask for every year: a beef meal at the center of the table.
- ‘Tis the Season: Keep it simple this holiday season with family and friends. Maybe add in some salt, pepper, and a Rib Roast.
- Worth Waiting For: Let the savory aroma of a holiday Beef Brisket wrap itself around you and remind you that it’s worth the wait.
- Most Flavorful Time of Year: The most flavorful time of the year deserves the most flavorful recipes for dinners.
- Seasoning’s Greetings: Greet your friends and family with a tasty beef dish this year.
- Deck the Tables: Forget the halls. Deck the table with a hearty beef roast this year.
The ads will run through the end of December.
Last year was the first time since 2003 for the Beef. It’s What’s For Dinner. ads to return to broadcast television.
In addition to the commercials, the content will be featured on social media, retail e-commerce, traditional media, influencer platforms and more.
The holiday campaign encourages consumers to choose beef for their holiday meals and includes “how to’s”—how to select, prepare and serve delicious and nutritious holiday beef meals with friends and family.
Click here to view the beef ads.
For more information on the campaign and all things beef-related, visit beefitswhatsfordinner.com.