The Beef Checkoff program recently released two reports—the 2015 Cattlemen’s Beef Board (CBB) Annual Report and the 2015 Beef Checkoff Evaluation Report.
The annual report highlighted an overview of revenues and expenditures for fiscal year 2015. It also listed summaries of results from each beef board budget category, including research, promotion, foreign marketing, consumer and industry information and producer communications.
The report demonstrates to cattlemen and women who pay into the checkoff how their dollars are invested, as well as the results of those investments.
The evaluation report included a review of the effectiveness of tactics in the national program approved for completion in fiscal year 2014. It’s intended to provide a comprehensive overview of how effective programs have been at achieving measurable objectives stated in the Authorization Requests approved by the Beef Promotion Operating Committee, according to the CBB.
The report shows the status of dollars spent, progress against project objectives (i.e., not achieved, achieved, exceeded) and specific feedback from Qualified State Beef Councils.
“Overall, in fiscal 2015, 85 percent of all program tactical objectives were achieved or exceeded,” said CBB Member and Evaluation Committee Chairman Chuck Coffey. “Only 9 percent of objectives were not achieved and 6 percent are still in progress. It’s important to note, too, that state beef council directors were pleased with 2015 national checkoff programs, with the overall rating from states hitting 8.1 on a scale of one to 10. All of the information derived from this process is important in our planning efforts for next year, as we want to invest our checkoff dollars in the most effective and efficient manners possible toward building consumer demand for beef.”