The Texas Beef Council recently released its evaluations of 2020 programs to help beef producers learn more about how their checkoff dollars helped drive beef demand last year.
“Our staff and board have always recognized the importance of helping Texas producers learn what their checkoff dollars are funding,” Jason Bagley, Texas Beef Council’s vice president of Beef Resources, said. “Rather than waiting until our full annual report is complete with financials in late February, we wanted to let producers know more about the successes that our programs had during FY 2020 as soon as possible. We couldn’t achieve our goals without their support, and their feedback is very important to us.”
Complete 2020 program evaluations are available at https://www.texasbeefcheckoff.com/checkoff-resources/annual-report/.
Texas Beef Council achieved multiple milestones in fiscal year 2020, including a 24-percent increase in awareness of Beef Loving Texans, which is the organization’s consumer-facing brand.
Other highlights for the year include 1.6 million visitors and twice as many beef recipe shares at BeefLovingTexans.com.
There were 1.3 million views of the BBQuest video series featuring renowned chefs and pitmasters across Texas.
Texas Beef Council ad campaigns for All Plates of Life and BBQuest had 361 million impressions, keeping beef top of mind for consumers.
Other efforts included outreach to 5,000 registered dietitians and medical doctors about the benefits of beef in a healthy diet.
More than 2,000 culinary professionals now subscribe to the Beef Loving Chefs monthly newsletter, and 7,000-plus Beef Team appearances helped raise awareness of how beef can fuel athletic performance.
“From foodservice, culinary and retail engagement to consumer advertising and outreach, our 2020 programs have made a positive impact on beef demand and overall perception in Texas,” Bagley said. “We’re excited to share this information with the Texas producers who make all these programs possible, and we will continue to find innovative ways to grow beef demand in 2021.”
For more information about Beef Loving Texans and the Texas Beef Council, visit TexasBeefCheckoff.com.