New beef campaign brings people together to celebrate milestones
Beef. It’s What’s For Dinner. and the Beef Checkoff is kicking off a new campaign to celebrate life’s milestones and [...]
10
08, 2023
2
08, 2022
Former Dallas Cowboy quarterback shares beef recipes
By Emmy PowellCommunications SpecialistFormer Dallas Cowboy quarterback Tony Romo has been the face of grilling this summer.Romo is partnering with [...]
22
02, 2022
Tony Romo new spokesperson for beef campaign
The iconic Beef. It’s What’s For Dinner. brand, managed by the National Cattlemen’s Beef Association and funded by the National [...]
17
12, 2021
New TV ads highlighting beef launch for the holidays
By Julie Tomascik Editor Viewers who are watching the Hallmark Channel’s Countdown to Christmas shows will also see ads promoting [...]
12
02, 2021
Beef on the menu at NASCAR opening weekend
By Jennifer Dorsett Field Editor This Saturday, racing fans across the nation will tune in to watch the historic 40th [...]
30
11, 2020
Beef commercials air during Hallmark Christmas movies
By Julie Tomascik Editor As viewers tune in to Hallmark Channel’s Christmas movies this year, they’ll see ads promoting beef. [...]
10
07, 2018
NCBA relaunches ‘Beef. It’s What’s For Dinner’
By Haley Herzog TFB Communications Intern The National Cattleman’s Beef Association (NCBA) is relaunching the iconic “Beef. It’s What’s For [...]
15
01, 2018
Beef campaign relaunch reaches over 20 million consumers
A new generation of consumers is getting to know beef through the relaunch of the beef checkoff-funded Beef. It’s What’s [...]
20
10, 2017
Beef is back for dinner
By Julie Tomascik Editor Beef is back for dinner, thanks to millennials. The National Cattlemen’s Beef Association (NCBA) is bringing [...]