By Julie Tomascik
Editor

Texas Beef Council is launching the Ultimate Beef Trail digital pass, and Texans are invited to nominate their favorite hometown restaurants to be included.

The digital pass, which will be available this summer, is a comprehensive guide to the best beef-centric restaurants across the state.

“The primary goal with the pass is to celebrate and showcase the diverse culinary landscape of Texas,” said Jennifer Matison, vice president of Consumer Marketing for Texas Beef Council. “We are highlighting restaurants that excel in delivering exceptional beef experiences. You could call it a tribute to the vibrant culinary scene that Texas has to offer.”

Nominations can include any restaurant from cozy small-town diners to bustling steakhouses in the heart of the city.

“We want to hear from Texans about their favorite go-to spots for savory, delicious beef meals and share that with other Texans and those who might even be visiting from out of state this summer,” Matison told the Texas Farm Bureau Radio Network.

To nominate a hometown restaurant, participants are invited to share what makes their favorite restaurant stand out—from mouthwatering menu offerings to exceptional service and everything in between.

“Focus on what really stands out about the restaurant and what those menu offerings are that you feel need to be shared,” Matison said.

The online nomination form for the Ultimate Beef Trail must be completed before March 4. Click here to nominate a restaurant.

Beef Loving Texans is the consumer-facing brand of Texas Beef Council, which supports the state’s beef industry by increasing beef demand through promotion, research and education.

“Follow Beef Loving Texans on social media. That’s where you’ll find more details on the pass for the summer and how to access this exclusive guide,” Matison said.

For more information about Beef Loving Texans, visit beeflovingtexans.com.