Deere & Company opened a new office in Austin, expanding its U.S. footprint and technology operations.

The new location will enable the company to strengthen its technology capabilities and attract talent interested in solving challenges like how to feed a growing population, according to a company news release.

“Austin is a growing destination for some of the brightest minds in technology. Opening this office was a strategic decision from both a talent and collaboration perspective, particularly in software and data analytics,” Jahmy Hindman, chief technology officer at John Deere, said. “Deere’s mission has always been about helping farmers sustainably feed a growing global population. We’re looking for people who want to help create technology that will have a significant impact on their communities and the world.”

The Illinois-based company is increasing its focus on technology and operations, as well as connect and collaborate with regional universities, startups, incubators and the technology community.

The Austin office will serve as a collaboration hub for new hires, including data scientists, data engineers, embedded software engineers, systems engineers and computer vision and machine learning operations engineers.

“A presence in Austin allows us to access and recruit from a robust and diverse technical talent pool, supplemented by the region’s university ecosystem and startup community,” said Andrez Carberry, director of global HR operations at John Deere. “This office will help us continue to develop industry leading technology and solutions for farms and construction worksites.”

The new office will be in the South Congress district of Austin.

The Austin location is part of Deere’s broader strategy to expand and diversify its technology talent. In December 2021, the company announced a new Chicago office in the Fulton Market neighborhood designed to build out the company’s Information Technology capabilities.