Freshly prepared and delivered meals are trending, and the American Farm Bureau Federation (AFBF) is investing in My Fit Foods™ to help the company source high-quality, fresh ingredients from farms and ranches.
“My Fit Foods is meeting the growing consumer demand for fresh, healthy, farm-raised ingredients, and we are eager to help accelerate the next phase of the company’s growth,” said Julie Anna Potts, executive vice president and treasurer for the American Farm Bureau Federation.
With headquarters in Austin, My Fit Foods offers more than 60 nutritionally balanced, ready-to-eat meals and snacks. The meals are conveniently accessible in more than 50 retail stores in five states, as well as a number of grocery retailers and corporate and college campuses.
AFBF is collaborating with existing majority investor Marlin Equity Partner.
The investment will support the company’s efforts to pursue partnerships with the nation’s premier grocery retailers, according to a news release.
“My Fit Foods is well-positioned to capitalize on the growing consumer demand for fresh, healthy and convenient alternatives to traditional packaged foods, and the American Farm Bureau Federation is an ideal partner to help the company capitalize on those strong market trends,” said Dan Spradling, vice president at Marlin.
This investment is another way AFBF works to strengthen the lives of rural Americans and build strong, prosperous agricultural communities. This partnership also will allow AFBF to improve the farmer-consumer relationship.
“The American Farm Bureau Federation is an ideal investment partner for My Fit Foods as Farm Bureau members share our dedication to providing customers with accessible, fresh, high-quality ingredients,” said David Goronkin, CEO of My Fit Foods. “This investment positions us to easily expand the availability of My Fit Foods while working directly with the American farming community.”