Texas Beef Council (TBC) launched a new program to help young athletes strive to achieve their peak performance with beef.

Sports Nutrition Game Plan is a beef nutrition resource for high school athletes.

The TBC program is a guide that changes how athletes fuel their bodies for the prime training, performance, recovery and living, with beef as the primary source of protein. It provides coaches with a nutrition regimen that is easy to implement, equipping athletes with science-backed tools to help them excel on and off the field.

The program shows educators and coaches the role beef has in a healthy lifestyle.

Amy Foster, manager of health and nutrition at TBC, said there is a missing link when it comes to sports and nutrition.

“A lot of high schools can’t afford to hire a sports dietitian, so I set out to think of an all-encompassing tool to serve coaches, athletes and parents,” Foster said.

Foster distributed a survey to coaches, athletic trainers, strength coaches and team support staff asking about their needs for nutritional guidelines. Foster and Amy Goodson, a Texas-based dietitian, developed the program using that survey data.

The Sports Nutrition Game Plan includes credible materials and resources like videos, recipes, meal plans and tips for fueling and hydration.

Over 260 coaches, athletic directors and trainers have signed up to use the tool for their programs this year.

“Our participants can’t believe this program is available and complimentary,” Foster said. “They really need resources like this, and they appreciate how TBC is addressing the importance of nutrition. Our goal is to make beef’s powerful nutrition part of sports culture, and we’re off to an amazing start.”

Learn more about the Sports Nutrition Game Plan at beeflovingtexans.com/nutrition/sports-nutrition-program.

For more information about Texas Beef Council and Beef Checkoff programs, visit TexasBeefCheckoff.com.