Shoppers want red meat. And they’re willing to pay more for it.
Demand for both beef and pork has been building over the past couple of years and has reportedly taken off in 2015, pork market specialist Steve Meyer tells Agriculture.com.
Beef and pork expenditures are up 14 and 16 percent respectively.
But that doesn’t mean people are eating more red meat. Just that they’re willing to pay more for what’s out there.
Lower gas prices, a better economy and a positive outlook for animal protein are attributed to the rise in willingness to pay more.
Meyer predicts a good year for pork producers, but worries profits could vanish in the coming years.