The Texas A&M AgriLife Extension Service and the Texas Beef Council have teamed up to present a special Beef 706 program, a three-part series of hands-on sessions focusing on beef quality management and marketing opportunities.

The program is available to beef cattle producers from Austin, Brazos, Burleson, Fayette, Lee, Waller and Washington counties. Session one will be held Jan. 19 at Cattlemen’s Livestock Auction in Brenham. Session two will be held May 17 at the Texas A&M University Animal Science Teaching and Research Center in College Station and session three is set for June 6-7 at the Rosenthal Meat Science and Technology Center.

The checkoff-funded program is designed to help producers maximize profits and have a better understanding of the production process after their cattle enter the feedyard, according to organizers.

At the Brenham session, industry experts will discuss factors affecting feeder calves.

“Producers will then choose a calf to monitor through the production system at the following two sessions,” said Kara Matheney, AgriLife Extension agent for Washington County.

Session two will give producers an inside look at the feeding industry and see the progress of their feeder calf chosen in the first session. Producers will also learn more about factors impacting feedyard performance, Matheney said.

Session three will allow producers to see their finished cattle and participate in a hands-on exercise that takes their chosen fed cattle from session one through the harvest, grading and fabrication process.

In the final session, industry experts will discuss the cattle’s value highlighting the advantages and disadvantages of marketing cattle on a grid versus a live basis.

Cost of the program will be $50 per participant. To register for this program, contact the following AgriLife Extension county offices: Austin County, 979-865-2072; Brazos County, 979-823-0129; Burleson County, 979-567-2308; Fayette County, 979-968-5831; Lee County, 979-542-2753; Waller County, 979-826-7651; or Washington County, 979-277-6212.

For more information, visit www.TexasBeefCheckoff.com or call 800-846-4113.