We have choices from field to table. Choices in what to grow. Choices in what to eat.
But misinformation and buzzwords can be a plateful. We’re fed a steady diet of bad information and marketing gimmicks. GMO-free, organic, natural and hormone-free are just a few of the labels we see.
Want the truth? Most farm and ranch families have grown food for generations. They don’t base decisions on fear or speculation, but on scientific fact. That’s why they grow conventional crops, as well as foods for niche markets. Regardless of the label—conventional or organic—our foods are safe and wholesome. Research backs it up. And farmers and ranchers are confident in that science.
Things have changed on farms and ranches, though. Modern farms are bigger and more technologically advanced. The values, however, remain the same.
Farming and ranching is sustainable—just as it’s always been. Modern agriculture uses fewer resources—water, land and energy—to satisfy our choices when it comes to our food, fiber and fuel.
And each farm is unique. Just as people and weather are vastly different, so is agriculture. There isn’t a one-size-fits-all approach, and marketing tactics shouldn’t attack one form of agriculture in order to sell a product. Because agriculture is far from black and white. It’s diverse. It’s our past, present and future.
Less than 2 percent of the population feeds and clothes us. For truth in food and agriculture? Ask a farmer or rancher.
T-shirts aren’t one-size-fits all, so why should Texas agriculture be that way? Just as the people and weather are vastly different in our state, so is agriculture.
Agriculture is far from black and white. There are many shades of gray in between, encompassing the farmers and ranchers and the crops they grow.
From forestry to fish and fruit to fiber, Texas farmers and ranchers can grow just about anything. Click here to meet some of those farmers.