Beef Loving Texans, the consumer-facing brand of the Texas Beef Council, announced Eddie Jackson, Food Network chef and former NFL star, as the newest addition to its beef-loving team.
Jackson will serve as the brand’s chief recipe officer, developing unique, timely recipes for Beef Loving Texans and partnering as an ambassador for the brand.
This is the first-ever partnership of its kind for Beef Loving Texans, launching just in time for the holiday season.
“We know some of life’s greatest memories are made over a delicious meal. That’s why we’ve teamed up with Eddie Jackson as our new chief recipe officer, to help bring even more tasty beef dishes to the table,” Rachel Parsons Chou, Beef Loving Texans’ director of consumer marketing, said.
Jackson joined the Beef Loving Texans team in November.
“Our goal at the Texas Beef Council is to help producers and the entire Texas beef industry by getting beef on more dinner plates,” said Jason Bagley, vice president of beef resources for the Texas Beef Council. “Having a well-known personality like Eddie team up with our Beef Loving Texans brand is a great way to expand beef’s appeal to an even broader audience and encourage more consumers to work beef into their daily meal plans.”
Jackson is the host of two popular food reality television shows—the Food Network’s Christmas Cookie Challenge and Cooking Channel’s Yum & Yummer.
Jackson is known for participating as a contestant on season 4 of the reality cooking competition show MasterChef, winning the eleventh season of the Food Network series Food Network Star and hosting his own Food Network cooking competition series, BBQ Blitz.
He also hosted the Food Network cooking competition series Kids BBQ Championship.
He is also a former NFL athlete and recently released Game Day Eats, a cookbook full of recipes to take your tailgate to the next level from home.
“I’ve had a lot of jobs, and while the title of chief recipe officer is a new one for me, I’m really excited about it,” Jackson said. “I love cooking with beef, whether that’s in the kitchen or on my eight-foot backyard smoker, so this felt like a natural partnership. I can’t wait to get started.”
To learn more about Jackson’s role as chief recipe officer, visit beeflovingtexans.com/chief-recipe-officer.
Beef Loving Texans is Texas Beef Council’s consumer-facing brand created to share unique recipes, stories, cooking and shopping tips and nutrition information.