The Cattlemen’s Beef Board and Oklahoma Beef Council collaborated on a series of entertaining videos that explains how the beef checkoff works.
Each of the five videos is designed to be a resource that will help cattle producers and other members of the beef community better understand the program and how checkoff dollars are used to drive demand for beef through promotion, education and research efforts.
“We want cattlemen to have a sound understanding of their beef checkoff program, and we’ve created these videos to help reach that goal,” Heather Buckmaster, Oklahoma Beef Council executive director, said. “We hope all cattlemen will take a moment to watch these videos and then share them with others in the beef community.”
The short, animated videos explain the somewhat complex checkoff system in a simple way.
They present facts about how the beef checkoff works, what the program does, who decides what projects the checkoff funds and answer key questions producers often ask about their beef checkoff dollars.
“These videos are proof that checkoff education can be fun and entertaining,” said Libby Stauder, checkoff communications and education manager at the Cattlemen’s Beef Board. “Plus, we’re so excited to have broadcast legend Ron Hays as the voice of the project. It really was a great collaborative effort, and we look forward to rolling these out across the country so that producers and importers everywhere can better understand their beef checkoff program.”
The video series is available on DrivingDemandforBeef.com or on the Oklahoma Beef Council’s YouTube channel by clicking on the Beef Checkoff Explained playlist.
Click here for more information on the beef checkoff’s fiscal year 2021 program of work.