By Landee Kieschnick
TFB Communications Intern

Women play a vital role in agriculture.

To capture the role of women on a farm or ranch, the FarmHer movement focuses on highlighting the importance women play in agriculture.

“Women have always been a huge part of agriculture since the beginning of time. This is nothing new. But the new part is highlighting how they are really an important part of agriculture,” Marji-Guyler Alaniz, founder of FarmHer, told the Texas Farm Bureau Radio Network.

Capturing photos of women doing their everyday work is how Alaniz got her start with FarmHer.

“I started FarmHer because you would see images of farming and ranching but would rarely see women in those real, everyday strong roles,” Alaniz said. “I think women are taking a more prominent role in agriculture and with every generation you’ll continue to see those roles expanding and changing.”

Texas women are being highlighted within this movement as well.

Alaniz noted one of her favorites to capture is Barbara Mazurek, a 79-year-old woman who was born and raised into ranching. She now owns and operates her own ranch.

“When I go to a farm, I want to show who she is, what she does and why she does it in her environment,” Alaniz said.

FarmHer is a brand and a business, but it’s also a passion for Alaniz and her team.

As some women’s roles in agriculture shift from production agriculture to studies in communication, research and allied fields that support agriculture, the goal of FarmHer will always be to focus on the vital role women play.

Those interested in learning more about the FarmHer movement or attending nationwide events that will connect women of all ages in agriculture together can visit www.FarmHer.com.