By Julie Tomascik
Editor

As viewers tune in to Hallmark Channel’s Christmas movies this year, they’ll see ads promoting beef.

The national beef checkoff is airing the ads on Hallmark and streaming services to remind consumers across the country that beef is an ideal protein to serve on holiday menus.

Checkoff-funded Beef. It’s What’s For Dinner’s. spokesperson Tony Romo is featured in the integrated promotion campaign on TV and the internet.

“The ads aim to capture consumers’ attention and encourage them to choose beef for holiday menus and throughout the year,” Tracy Tomascik, Texas Farm Bureau associate director of Commodity and Regulatory activities, said. “They are fun, creative and relate to holiday celebrations with families gathered around the table at Christmas.”

Watch the hilarious and heartwarming videos that are airing on streaming services and the Hallmark Channel.

The iconic Beef. It’s What’s For Dinner. campaign is managed by the National Cattlemen’s Beef Association.

Romo became the spokesperson for the national beef campaign earlier this year. The partnership is set to last one year and helps tap into Romo’s vast fanbase to promote all things beef—from beef nutrition to how beef is raised and beef’s great taste.

He has been featured in numerous photo and video advertisements on digital and traditional media platforms, as well as social media content for both the beef campaign and Romo’s personal pages.

For more information on the campaign and all things beef-related, visit beefitswhatsfordinner.com.