A new partnership hits a homerun between beef and baseball this summer.

The “Beef. It’s What’s For Dinner.”  brand, funded by the beef checkoff, is partnering with the Little League World Series this year.

“This partnership provides a unique opportunity to reach a younger audience and their families with facts about beef and recipes they will love,” said Dan Gattis, NCBA Federation Division chair.

Beef is always a crowd pleaser, but nutrition is extremely important when fueling young athletes like baseball players and busy families, NCBA noted.

“With approximately two million players annually, Little League teams account for 70% of youth baseball in the U.S. and makes them an ideal partner for the beef checkoff,” Gattis said.

The partnership, which will name beef as the official sponsor of the Perfect Home Plate with Little League, will include a variety of advertising opportunities, including a digital video series to inspire consumers to choose beef.

It will culminate with a beef dinner the night before the opening game of the Little League Baseball World Series to fuel the young athletes with protein and help them prepare for 11 days of intense competition.

This new partnership with the beef checkoff will help engage consumers on beef’s nutrition and value, helping them keep their families nourished throughout the day and introducing the next generation to the “Beef. It’s What’s For Dinner.” brand.

To view recipes, tips, resources and additional content from the partnership, visit the Little League webpage on BeefItsWhatsForDinner.com.

About the beef checkoff
The beef checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.