The checkoff’s Beef Quality Assurance (BQA) certification is now always free online.
It’s an interactive online experience that ranchers and dairymen can sign up for and complete at their convenience.
BQA tells consumers that ranchers have a commitment to delivering a product that is backed by science-based standards.
Certification also addresses many questions that consumers have about beef production. BQA ensures consumers that ranchers are committed to responsibly raising safe, wholesome, high-quality beef.
“It only takes a few hours of watching modules and answering questions, but serves as a checklist for producers to make sure they are using the latest management practices,” said Josh White, executive director of Producer Education for the beef checkoff. “We have seen time and time again how consumer confidence is positively affected when BQA standards are followed, and producers have shown their commitment to producing quality beef by being BQA-certified.”